Mixed Reality Scandinavia • Ystad

The leading conference on fiction tourism and destination development

Fiction tourism is a growing market, and its effects on a destination gets increasingly important. How can a destination grow and benefit from the effects of fiction tourism?

The region Ystad & Österlen together with co partners Tourism in Skåne and Film i Skåne invite you to Mixed Reality Scandinavia – two days with good examples on strategies and efforts where literature, film and other fiction create product and destination development.

The program will be published in the beginning of September, so make sure to check the webside for updates.
We’ll start and end with lunch, and in between serve you with lots of exciting topics, speakers and discussions. Right in the middle? A lovely dinner party on the evening of the 15th!