Theme of May: IT`S IN THE GAME

Media Evolution is dedicating May to conversations and activities about gamification and how it can be used to enhance consumer involvement and community building.

According to Gartner Research, 70 % of Global 2000 companies will use gamification in their strategies before the end of 2014.

Business Insider predicts that it’s a billion dollar industry but that consumer expectations are changing rapidly.

The magazine Government Technology writes about how governments and official organizations can engage citizens through gamification.

Among the examples are a traffic camera lottery in Stockholm to promote safe driving and Zamzee, a website and application to encourage physical activities for kids and families.

Are you and your company in the game? Join us at Media Evolution.