Open Agency: Digitization and Communications

25 March, 2015 - 08:30 - 10:00

Open Agency aims to meet, learn and share insights on current trends, actions and thought patterns that affect our world view.

It is about people, technology and culture. Each briefing will begin with 15 minutes reconnaissance released in an open discussion between participants

Digitization and Communications
During this Open Agency, we want to talk about how individuals, businesses and cities developed with the help of digitization. What can we learn and how we can best take advantage of new ways to communicate, improve and maintain the trust of our audiences. Assuming that communication is essential to create and maintain publics trust and the organizations image. But is this the reality?

Keynote speaker Cecilia Cassinger
This morning we welcome Cecilia Cassinger, PhD, Strategic Communication, which inspires with current issues regarding the city and public brands, interactive communication and digitized branding. How do you build a living brand, what challenges are you facing as a public performer, how do involve the stakeholders and what can public brands learn from commercial brands?

We also have a guest blogger at each Open Agency occasion, this timeMalin Nävelsö former journalist, teacher and copywriter will be writing.

This event is full!

Open Agency concept is inspired from New York, where the agency Sparks & Honey is holding an Open Agency-call every morning.

For each briefing we invite fifteen people who are active in media, communication, marketing and digital development along with representatives from community development, innovation, business and culture. We keep it small and simple, we want to facilitate conversations and meetings across borders.

What: Open Agency
Topic: 25 februari: Film for Fans, Makers and Brands
Topic: 25 mars: Urban Development - Digitalisering och kommunikation
Topic:29 april: Rethinking Communication - Mångfald och Integration
Topic: 27 maj: Games - what about them?
Where & Time: Media Evolution City

Details of speakers is coming!
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