RUNNING START

1 October, 2013 - 15:33

Soft Landing is a project that helps companies to become established businesses in southern Sweden. The project Running Start is an extension of Soft Landing, investigating how southern Sweden through innovative, attractive and new ways can be marketed.

Every city in southern Sweden participates with their strengths. Not only the media companies. The co-financiers of this project are Mobile Heights, City of Malmö, Invest in Skåne Helsingborg. Region Skåne is an important partner and link. Businesses, municipalities, citizens and organizations will together develop a joint marketing tool that creates unique synergies.

The Tool is the first concept for a data and information base, which targets businesses, entrepreneurs, unemployed and students/researchers. These tools were created and developed in a collaborative process with UsTwo, Digital Seed, Crunch Fish and Hossein Lavi (four of Media Evolutions members) together with Tretton37, Superlativo, Neo Technology RAUM and Market America.