Straight to Internet - publishing and selling media products without detours

Download as PDF if you want to read later on the computer, the telephone or e-reader. Also available in Swedish.

Straight to video is a bit of a disgrace, used by the film industry for a film that isn’t good enough to be shown in the cinema. As digital distribution takes over from physical distribution, the term is taking on a more positive edge. Internet-based platforms will soon be the most important channels through which media producers sell film, games, music and text.

Straight to internet gives everyone the chance to sell the products of their ideas. This publication is about new opportunities and the new expectations they bring with them. We’ll be telling you about the services different industries can use to sell their products and asking how this will change our creativity.

For example Christina Mohlin writes about how to succeed in the world of internet TV and Martin Walfisz will be telling us about the game concept Planeto.