Pre-events the day before the Conferece
Get in the mood for the Conference. Take the opportunity to learn, interact, get inspired, meet and mingel the day before The Conference. Masterclass-Hackaton-Seminar-Pecha Kucha-Mingelparty!
Pick one event or go to them all - all events are free, but limited seats! First come, first served. Read more below or sign up directly here.
MASTER CLASS WITH LAUREN ANDERSON (Full! No more seats available)
The 'Sharing' Point: Building a Case for Access over Ownership.
What does it take to tip consumers from valuing ownership towards preferring models of shared access? In this masterclass, we will explore what drives people to join Collaborative Consumption companies and how trusted communities are built, taking cues from brands in the space that are doing it right and distilling these lessons into a compelling pitch for the shift towards a sharing economy.
Date: 21st of August
Time: 10.00-14.00
Place: Utbildningsrummet, Media Evolution City
HYPER ISLAND HACKATON
Join us and meet other creative people in your community at a workshop where you’ll experience the Hyper Island methodology hands on. The Hyper Island Hackathon is an opportunity to collaborate and workshop together in an inspiring environment, to get insights, ignite ideas and exend your network.
Date: 21st of August
Time: 14.00-16.00
Place: Multirummet, Media Evolution City
THE AGENCY OF THE FUTURE/FRAMTIDENS REKLAMBYRÅ (only in Swedish)
First Flight Communication bjuder in till öppen diskussion om hur framtidens reklambyrå kommer att se ut. Vi pratar med tongivande företrädare från både beställar- och branschsidan om framtidens utmaningar och krav. Hur påverkar ny teknik, fler kanaler och ett tuffare affärsklimat vår verksamhet? Hur bör vi paketera erbjudanden, affärsmodeller och kompetenser för att möta dessa utmaningar? Och framförallt - var finns intäkterna?
Panel: Christer Björkman/SVT, Johanna Frelin/Hyper Island, Madeleine Liljerot/E.ON, Katarina Liljenberg/Sydsvenskan, Rutger Hagstad/Puma Nordic mfl.
Date: 21st of August
Time: 16.00-17.00
Place: Restaurang M.E.C.K, Media Evolution City
PRE-THE CONFERENCE MINGEL WITH PECHA KUCHA
Have a drink and listen to great Pecha Kucha talks, and mingle with the other The Conference participants and speakers and get into the mood for the coming Conference-days.
Date: 21st of August
Time: 17.00-19.00
Place: Media Evolution City
Hope to see you in Malmö, August 21-22-23 2012. The Conference is brought to you by Media Evolution.
