TCA Limited is a specialist international advisory firm that provides Western companies with guidance to help them achieve better outcomes for their business negotiations in China and other East Asian countries. From board-to-board negotiations through to the specific details of any partnership or joint venture, TCA’s unrivalled expertise and complete negotiation and advisory service aims to achieve the best possible business outcomes and long-term and mutually beneficial partnerships. Given TCA’s strong links with the University of Oxford and the teaching of negotiation at the highest levels, TCA and the company’s negotiators also conduct freestanding executive teaching programmes for governments, corporations, and business schools throughout the world. TCA’s founder and chairman is Tim Cullen whose short profile is shown below. TCA Limited was originally incorporated in 1999 as Tim Cullen Associates (International Policy Management) Ltd., based in Oxford. In 2008 the company changed its name to TCA Limited. It now has a London office on Pall Mall in St James’s, while its registered office is in the Isle of Man. TCA also has a branch in Malmö, Sweden (TCAS Consulting Filial). TCA has a long track record of providing strategic advice and negotiation expertise to diverse clients ranging from the Commission on Growth and Development, headed by the Nobel-prize winner, Professor Mike Spence, the World Commission on Dams, and Business Partners for Development. As well as working with corporate clients, TCA also has extensive experience working with the United Nations Secretariat and several UN agencies, governments in Europe, Asia and the Middle East, and with the World Bank and the Asian Development Bank. In addition to providing policy advice and utilising its links to key experts in many fields, the company has an exceptional track record in organising events to support a better understanding of diverse issues and cultures. (